Content Creation and Socials
Nova Petal
NovaPetal is a florist that treats every bouquet like a moment worth remembering so we built their Instagram to feel the same way. We took the lead on brand storytelling and visual direction, shaping a feed that reads like a walk through their shop: soft, elevated, unmistakably them. To keep the momentum going across markets, we ran a steady cross-posting flow into their Phoenix, Arizona account, so both audiences stayed connected to the same story. The result: an Upper East Side florist that finally looks — and feels — like the luxury brand it always was
