01
Embed first
Briefs lie. Reality is at the front desk. We spend 30+ hours on-site before we touch a frame.
Reality check3 spots open for Q3
We embedThen we post
Our strategist works 30+ hours inside your business front desk, sales calls, ops before we touch a single frame. That's how this Reel made Modern Dynamic Pilates +412% reach
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"Letters you will one day read" Ep 3. The reel that hit 412% reach lift.
♪ Original audio · Modern Dynamic
↑
+412%Reach · 6mo
$
$0.81Cost per lead
★
30hOn-site immersion
▶
52Reels shipped
How we work
Four rules No exceptions
02
NYC only
We don't take clients outside the five boroughs. Presence matters. Travel kills momentum.
03
Ship every week
Retainers ship a minimum of two pieces a week. No 'we're working on it' months.
04
Numbers, not vibes
Every retainer has a KPI scoreboard. If it doesn't move, we change the work.
The studio
Eight humans Three teams
Small studio. NYC-based. Split across three specialized teams but every retainer touches all of them
HK
Husn Komilzoda
Founder · Creative Director
Started Hype in 2024. Holds the camera, runs strategy, sits at the front desk. NYC-based. Russian/Tajik/English on set.
@husn.komilzodaMC
Maya Chen
Head of Production
Runs every shoot day. Coordinates director, DP, sound, talent. Twelve years of NYC sets. Calm in chaos. Brought us into the F&B world.
@maya.filmsDO
Diego Ortiz
Director · Lead DP
Shoots and directs every retainer. Sony A7S III, Final Cut, color in DaVinci. The reason our food films look like food films.
@diego.shootsSL
Sara Lin
Social Strategist
Owns posting cadence, captions, hashtags, DMs. Reviews KPIs weekly. Translates numbers back to creative briefs the team can shoot.
@sara.linNP
Noah Park
Senior Editor
Edits everything. Cuts in Premiere, finishes in After Effects. Inventor of the three-frame hook that runs across our retainers.
AR
Aisha R.
Brand & Identity Lead
Logo, type, color, motion. Builds brand systems that scale from a menu to a billboard. Previously at two NYC design studios.
@aisha.buildsMP
Marko Petrov
Senior Engineer · Angular / Go
Ships the websites behind the campaigns. Angular on the front, Go on the back. Obsessed with Lighthouse scores and clean APIs.
@marko.buildsES
Emily Sato
Ads Specialist · Meta + TikTok + Google
Runs paid across Meta, TikTok, and Google. Builds funnels that match the organic voice. Reads CAC like a weather report.
@emily.scalesAll teams collaborate. Buy any service you get all three.
Honest filter · Saved you a sales call
Who we say no to
We've shipped 14 retainers and turned down ~40. Here's the filter saves your time and ours
Decline
Crypto, Web3, NFT
Half-life of customer trust is two months. We can't ship into that.
Decline
MLM / 'lifestyle' coaching
If your revenue is your downline, content won't fix it.
Decline
'AI tools' wrappers
If the brand is one API key deep, we're not the studio for you.
Decline
Anywhere outside NYC
Travel kills the 30-hour immersion. NYC only.
Reality check
We embed Then we post
Our strategist works 30+ hours inside your business front desk, sales calls, ops before we touch a single frame. That's how this Reel made Modern Dynamic Pilates +412% reach
Founder
Husn Komilzoda
Creative Director · Strategist
Husn started Hype in 2024 with one premise: NYC small businesses deserved the kind of content the big brands had. Not stock-feel posts actual scenes that look like the place itself.
Before Hype: a decade of producing in NYC and an obsession with how Instagram changes intent. Russian/Tajik/English on-set. Comfortable in any room: a Madison Avenue kitchen, a West Village dental chair, a Brooklyn loft.
Builds the strategy. Often holds the camera. Always at the first shoot.
Who we serve · 6 industries, NYC-only
We say no to a lot These six are yes
We work where presence matters. Clinics, kitchens, studios, storefronts - anywhere the camera reveals what a brand actually is
AestheticsMedspas
Medical aesthetics positioned like a luxury brand Reels that turn before/after into a story arc.
HealthcareDental clinics
Character-driven dental content. We make the chair-side experience feel premium, not clinical.
F&BRestaurants
Cinematic food films that translate flavor into 15 seconds and book tables Mon through Sun.
LifestyleWellness studios
Pilates, yoga, and movement studios. We film practice the way clients actually experience it.
RetailFashion brands
Editorial drops, runway recaps, and product films that make a handcrafted brand feel luxe.
ProductE-commerce
Founder-led product brands. Identity, packaging, and Reels built for the grid-to-checkout path.
Manifesto
Two columns One choice
Every brand we work with picks a side usually after meeting the wrong agency first
What we don't do
The agency stuff that wastes your money.
- Zoom calls and fake "understanding" after one onboarding form
- Strategies based on surface-level Google research
- Content calendars built before meeting your real customers
- Outsourced specialists who've never been inside your business
- Branding talk before knowing your team's first names
What we actually do
The system that compounds.
- We step inside your business literally for 30+ hours
- Strategist works as front desk, sales, ops not as a vendor
- We learn your real flow, real friction, real people
- Each campaign is a falsifiable bet tested, then scaled
- You approve every frame before it publishes. Surprises are for birthdays.
Lead magnet · Free PDF
Working with us, before we work
We wrote a 14-page guide on what makes a productive client relationship - what we ask for in week one, how we run a shoot day, what kills momentum. Saves you the awkward parts.
- 14 pages of process detail
- The actual immersion checklist
- How we kill weak hypotheses
- What we expect from you, what we deliver
Manifesto
We're not a content agency. We are your in-house team for one quarter, six months, or as long as you'll have us.- Husn Komilzoda, Founder
2024
founded
14
cases shipped
6
industries
NYC
only
Bring us inside We'll do the rest
Two waitlists open. One quarter commitment. NYC only